Persuasive signs : the semiotics of advertising / by Ron Beasley, Marcel Danesi
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| Place / Publishing House: | Berlin, New York : Mouton de Gruyter, 2002 |
| Language: | English |
| Series: | Approaches to applied semiotics ;
4 |
| Online Access: | |
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| ISBN: | 9783110888003 9783110173413 |
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| Access: | Only OEAW-employees or in the reading room of our library |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by Ron Beasley, Marcel Danesi |