Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen

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Place / Publishing House:Hoboken, N.J. : John Wiley & Sons, c2012
Language:English
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Notes:Includes index.
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008 111004s2012 njuad s 001 0 eng d
020 |z 9780470487532 (cloth) 
020 |a 9781118266793 (electronic bk.) 
035 |a (Basis-E-Book)10-04-01-00078038 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
100 1 |a Ellery, Tony.  |4 aut 
245 1 0 |a Pharmaceutical lifecycle management  |b making the most of each and every brand  |c Tony Ellery, Neal Hansen 
264 |a Hoboken, N.J.  |b John Wiley & Sons  |c c2012 
500 |a Includes index. 
506 0 |a Only OEAW-employees or in the reading room of our library 
650 0 |a Pharmaceutical industry  |x Economic aspects. 
650 0 |a Drug approval  |x Economic aspects. 
655 4 |a Electronic books. 
700 1 |a Hansen, Neal. 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=832587