Pharmaceutical lifecycle management : making the most of each and every brand / Tony Ellery, Neal Hansen
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| Place / Publishing House: | Hoboken, N.J. : John Wiley & Sons, c2012 |
| Language: | English |
| Online Access: | |
| Notes: | Includes index. |
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| ISBN: | 9780470487532 (cloth) 9781118266793 (electronic bk.) |
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| Access: | Only OEAW-employees or in the reading room of our library |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Tony Ellery, Neal Hansen |