High Concept : : Movies and Marketing in Hollywood

High Concept : : Movies and Marketing in Hollywood / Justin Wyatt.

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Steven Spielberg once said, "I like ideas, especially movie ideas, that you can hold in your hand. If a person can tell me the idea in twenty-five words or less, it's going to make a pretty good movie." Spielberg's comment embodies the essence of the high concept film, which can...

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Bibliographic Details
VerfasserIn:
Wyatt, Justin,
Place / Publishing House:Austin : University of Texas Press, [2021]
©1994
Year of Publication:2021
Language:English
Series:Texas Film and Media Studies Series
Online Access:
Physical Description:1 Online-Resource
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Table of Contents:
  • Frontmatter
  • Contents
  • Acknowledgments
  • CHAPTER 1 A Critical Redefinition: The Concept of High Concept
  • CHAPTER 2 Construction of the Image and the High Concept Style
  • CHAPTER 3 High Concept and Changes in the Market for Entertainment
  • CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing
  • CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers
  • CHAPTER Conclusion: High Concept and the Course of American Film History
  • Notes
  • Index

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