What makes Google tick?

Visions and values in the shaping of search engines

Big, universal search engines use personalized advertising to make profit. In Europe, Google holds a market share of more than 90%, dominating the search engine market. Reasons can be found in its innovative PageRank algorithm, as well as in its profitable business model based on „trade in data“.

Focusing on three European search engines, what visions and values influence the shaping and governing of search engines in the particular European context? The new research project Algorithmic Imaginaries  examines this question.

The project is funded by the Austrian Science Fund (FWF). It has officially started in November 2016 and will conclude in February 2022.


Project page

By: Thomas Bayer

Exploring the visions and values of search engines (Picture: CC0 Public Domain)