Visions of Austrian citizens on healthy eating and food safety

In this project AGES, the Austrian Agency for Health and Food Safety, identifies the expectations of women and men on nutrition and health issues and "food security". To generate visions and recommendations, it uses the CIVISTI method which was co-developed by the ITA.

First, citizens voice their personal visions and expectations for the future in a creative workshop. AGES experts use these visions as a basis for their recommendations. Citizens will then proceed to validate these recommendations. The project results will serve AGES as a basis for product innovation, new services and improved consumers' information.

The background for the FEMtech project "Future Foods 4 Men & Women " is the prevailing discrepancy between nutritional recommendations by experts and the actual dietary behaviour of women and men. Because of the rapidly increasing prevalence of nutrition-related diseases in Austria there is a need for a gender-specific prevention, which takes into account both scientific requirements as well as the wishes of the citizens.

The visions are developed according to the CIVISTI method. CIVISTI stands for " Citizen Visions on Science, Technology and Innovation" and is a new method co-developed by the ITA for forward-looking studies. It has already been tested in several EU countries. Its strengths lie in showing different perspectives on problems and social tensions and in integrating different levels of available knowledge. The ITA shall advise the AGES in the implementation of the method for the identification of needs and expectations of citizens.

The project is funded by the Federal Ministry of Transport, Innovation and Technology and FFG.



  • ITA [Hrsg.],. (2017). Long-term food security and safety. ITA-Dossier no. 25en (March 2017; Authors: Niklas Gudowsky, Mahshid Sotoudeh). Wien. doi:10.1553/ita-doss-025en
  • ITA [Hrsg.],. (2017). Die Zukunft der Ernährung. ITA-Dossier Nr. 25 (März 2017; AutorInnen: Niklas Gudowsky, Mahshid Sotoudeh). Wien. doi:10.1553/ita-doss-025
  • Riedlinger, D. (2016). Auch beim Essen: Frauen wählen anders als Männer. Retrieved from
  • Gudowsky, N., Bechtold, U., Capari, L., & Sotoudeh, M. (2016). Participatory Foresight. Experiences with a Qualitative Demand-Side Approach. (C. Scherz, Michalek, T., Hennen, L., Hebáková, L., Hahn, J., & Seitz, S., Eds.). Prague: Technology Centre ASCR. Retrieved from
  • Gudowsky, N., Sotoudeh, M., & Drott, F. (2015). Future foods – a transdisciplinary prospect of the (Austrian) food system. (Faculty of Mechanical Engineering and Naval Architecture (Zagreb), Ed.).
  • 1

Conference Papers/Speeches

Conference Papers/Speeches

  • 05/11/2019 , Bratislava
    Mahshid Sotoudeh,  Niklas Gudowsky-Blatakes,  Steffen Bettin: 
    Power of visions on digitalisation for food security from farm to grocery and landfill
    Fourth European Technology Assessment Conference
  • 28/09/2015 , Dubrovnik
    Mahshid Sotoudeh,  Niklas Gudowsky-Blatakes: 
    Future foods – a transdisciplinary prospect of the (Austrian) food system
    10th SDEWES Conference on Sustainable Development of Energy, Water and Environmental Systems
  • 27/11/2014 , Brussels
    Mahshid Sotoudeh,  Niklas Gudowsky-Blatakes,  Leo Capari: 
    Participatory foresight – a demand side approach. Cross-linking knowledge of citizens, stakeholders and experts
    5th International Conference on Future-Oriented Technology Analysis (FTA)
  • 1


09/2013 - 02/2016

Project team