Media-related risks and opportunities for deliberative communication: Development scenarios of the European media landscape (MEDIADELCOM)


MEDIADELCOM endeavors to contribute to the enhancement of European integration, social cohesion and consequently – Europeanization. The popularity of ultra-right and populist political forces in European societies demonstrates that the unity of European nations and their common goals are not self-evident. Informed decision-making in contemporary democratic societies is being challenged. The MEDIADELCOM consortium argues that European political and cultural spaces evolve best if specific policies enhance the conditions for deliberative communication. The consortium will work out a methodology enabling the assessment and forecast of the risks and opportunities for deliberative communication emerging in the process of media transformation in 2000-2020.

There is no holistic approach to media-related Risks and Opportunities (ROs); media studies and data are dispersed, restricting the evaluation of ROs for deliberative communication in European countries; there are no evidence-based holistic scenarios for prognosticating media development in European societies. The overall objective of MEDIADELCOM is to develop a diagnostic tool for policy-makers, educators, media-critical bodies and institutions, as well as for media experts and journalists, which enables the provision of a holistic assessment of risks and opportunities concerning deliberative communication and consequently social cohesion in Europe. We will: 1) develop a model for the holistic analysis of the ROs emerging within the process of media transformation in Europe; 2) assess the sufficiency of existing research and data necessary for making knowledge-based forecasts about European media landscape development trends; 3) generate a novel method, based on motivational modelling and agent-based simulation, for outlining scenarios to predict media-related ROs. Thus, by assembling and synthesizing existing dispersed research, and modelling multiple scenarios, MEDIADELCOM will create an instrument for media risk prediction and management.

Project homepage:



Cooperation Partners

University of Tartu, Institute of Social Studies

University of Ss. Cyril and Methodius, Trnava, Faculty of Mass Media Communication

Masaryk University, Brno, Department of Media Studies and Journalism

University of Warsaw, Faculty of Journalism, Information and Book Studies

University of Zagreb, Centre for Media and Communication Research

Sofia University St. Kliment Ohridski, Faculty of Journalism and Mass Communication

Rīga Stradiņš University, Department of Communication Studies

TU Dortmund, Erich Brost Institute for International Journalism

University of Milan, Department of Social and Political Sciences

Hellenic Foundation for European and Foreign Policy, Athens

Center for Independent Journalism, Bucharest

Mertek Media Monitor, Budapest

Jönköping University, School of Education and Communication

Jönköping International Business School, Media, Management & Transformation Centre

Mid Sweden University, Sundswall, Department of Media and Communication

Media Diversity Institute Global, Brussels

Books and Monographs

Books and Monographs

  • Glowacki, M., & Eberwein, T. (Eds.). (2021). Central European Journal of Communication, 14(1). Retrieved from

Articles and Book Chapters

Articles and Book Chapters

  • Eberwein, T., Krakovsky, C., Oggolder, C., & Rozgonyi, K. (2022). Austria: Critical junctures in the media transformation process. In Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS2. In (pp. 2-36). Tartu: Mediadelcom. Retrieved from
  • Eberwein, T., Krakovsky, C., & Oggolder, C. (2022). Austria: Risks and opportunities related to media and journalism studies (2000–2020). Case study on the national research and monitoring capabilities. In Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS1. In (pp. 2-33). Tartu: Mediadelcom. Retrieved from
  • Eberwein, T., & Glowacki, M. (2021). Editors’ introduction. Central European Journal Of Communication, 14, 00-00. Retrieved from

Research Papers

Research Papers



  • 29/06/2023 , Brno
    Berglez, P. Eberwein, T. Jansová, I. Krakovsky, C. Nord, L. Ots, M. Rapado, I. Raycheva, L. Rožukalne, A. Skulte, I. Stakle, A. Waschková Císařová, L.
    Media change in Europe as a structure-agency process: Results from a comparative study of Austria, Bulgaria, the Czech Republic, Latvia and Sweden.
    14th Central and Eastern European Communication and Media Conference, Masaryk University
  • 29/05/2023 , Toronto
    Eberwein, T. Kreutler, M. Fengler, S.
    Research with(out) values: Institutionalization and impact of media accountability as an academic field.
    73rd annual conference of the International Communication Association (ICA)
  • 22/10/2022 , Aarhus
    Harro-Loit, H. Eberwein, T.
    Media monitoring potentiality in 14 European countries: Risks and opportunities
    9th European Communication Conference
  • 22/10/2022 , Aarhus
    Kõuts-Klemm, R. Eberwein, T. Peruško, Z. Vozab, D. Rožukalne, A. Stakle, A. Skulte, I.
    Media and communication research in smaller countries in Europe
    9th European Communication Conference

Popular Publications

Popular Publications

  • Groier, M., & Eberwein, T. (2022). Ein Menschenrecht für alle. Was Meinungsfreiheit bedeutet, haben wir Medien- und Kommunikationswissenschaftler Tobias Eberwein gefragt. Die Presse Am Sonntag / Die Presse Kinderzeitung.

Popular Talks

Popular Talks

  • 05/12/2022 , Tartu
    Harro-Loit, H. Eberwein, T. Glowacki, M. Dobek-Ostrowska, B.
    Monitoring capability approach for dissemination: Recap of two recent conferences.
    Podcast MEDIAdelcom – Finding risks and opportunities for media
  • 11/04/2022 , Tartu
    Eberwein, T. Oggolder, C. Krakovsky, C.
    Observations in draft country case studies: Austria
    Podcast MEDIAdelcom – Finding risks and opportunities for media
  • 10/12/2021 , Wien
    Harro-Loit, H. Glowacki, M. Peruško, Z. Berglez, P. Eberwein, T.
    Recapping MEDIAdelcom’s year 2021, with season’s greetings
    Podcast MEDIAdelcom – Finding risks and opportunities for media
  • 16/09/2021 , Tallinn
    Harro-Loit, H. Raycheva, L. Rožukalne, A. Parder, M.-L. Ots, M. Vozab, D. Kreutler, M. Eberwein, T.
    Project meeting in Tallinn
    Podcast - MEDIAdelcom: Finding risks and opportunities for media