Media-related risks and opportunities for deliberative communication: Development scenarios of the European media landscape (MEDIADELCOM)

Abstract
MEDIADELCOM endeavors to contribute to the enhancement of European integration, social cohesion and consequently – Europeanization. The popularity of ultra-right and populist political forces in European societies demonstrates that the unity of European nations and their common goals are not self-evident. Informed decision-making in contemporary democratic societies is being challenged. The MEDIADELCOM consortium argues that European political and cultural spaces evolve best if specific policies enhance the conditions for deliberative communication. The consortium will work out a methodology enabling the assessment and forecast of the risks and opportunities for deliberative communication emerging in the process of media transformation in 2000-2020.
There is no holistic approach to media-related Risks and Opportunities (ROs); media studies and data are dispersed, restricting the evaluation of ROs for deliberative communication in European countries; there are no evidence-based holistic scenarios for prognosticating media development in European societies. The overall objective of MEDIADELCOM is to develop a diagnostic tool for policy-makers, educators, media-critical bodies and institutions, as well as for media experts and journalists, which enables the provision of a holistic assessment of risks and opportunities concerning deliberative communication and consequently social cohesion in Europe. We will: 1) develop a model for the holistic analysis of the ROs emerging within the process of media transformation in Europe; 2) assess the sufficiency of existing research and data necessary for making knowledge-based forecasts about European media landscape development trends; 3) generate a novel method, based on motivational modelling and agent-based simulation, for outlining scenarios to predict media-related ROs. Thus, by assembling and synthesizing existing dispersed research, and modelling multiple scenarios, MEDIADELCOM will create an instrument for media risk prediction and management.
Project homepage:
Financing
H2020-SC6-TRANSFORMATIONS-2020
Cooperation Partners
University of Tartu, Institute of Social Studies
University of Ss. Cyril and Methodius, Trnava, Faculty of Mass Media Communication
Masaryk University, Brno, Department of Media Studies and Journalism
University of Warsaw, Faculty of Journalism, Information and Book Studies
University of Zagreb, Centre for Media and Communication Research
Sofia University St. Kliment Ohridski, Faculty of Journalism and Mass Communication
Rīga Stradiņš University, Department of Communication Studies
TU Dortmund, Erich Brost Institute for International Journalism
University of Milan, Department of Social and Political Sciences
Hellenic Foundation for European and Foreign Policy, Athens
Center for Independent Journalism, Bucharest
Mertek Media Monitor, Budapest
Jönköping University, School of Education and Communication
Jönköping International Business School, Media, Management & Transformation Centre
Mid Sweden University, Sundswall, Department of Media and Communication
Media Diversity Institute Global, Brussels
Books and Monographs
"Critical junctures" in democratic media systems [in print]. Special issue medien & zeit, 39(2)
"Critical junctures" in democratic media systems [in print]. Special issue medien & zeit, 39(2). / Eberwein, T (Herausgeber:in); Krakovsky, C (Herausgeber:in); Oggolder, C (Herausgeber:in).
Wien: Arbeitskreis für historische Kommunikationsforschung (AHK), 2024.
Articles and Book Chapters
Media Monitoring als Chance für die nachhaltige Entwicklung von Mediensystemen: Das Beispiel Österreich [Media monitoring as an opportunity for the sustainable development of media systems: The example of Austria]
Media Monitoring als Chance für die nachhaltige Entwicklung von Mediensystemen: Das Beispiel Österreich [Media monitoring as an opportunity for the sustainable development of media systems: The example of Austria]. / Eberwein, Tobias; Krakovsky, Christina; Oggolder, Christian.
Nachhaltigkeit in der Medienkommunikation: Ethische Anforderungen und praktische Lösungsansätze . Hrsg. / Vanessa Kokoschka; Stefan Kosak; Claudia Paganini; Lars Rademacher. Band 23 1. Aufl. Baden-Baden : Nomos Verlagsgesellschaft, Baden-Baden, 2025. S. 71-85.Research with(out) values: Institutionalization and impact of media accountability as an academic field
Research with(out) values: Institutionalization and impact of media accountability as an academic field. / Eberwein, T; Kreutler, M; Fengler, S.
in: Central European Journal of Communication, Jahrgang 18, Nr. 1, 06.01.2025, S. 9-28.Medienethische Forschungsleistungen in Österreich und Europa: Bestandsaufnahme und Blick nach vorn [Media ethics research in Austria and Europe: Taking stock and looking ahead]
Medienethische Forschungsleistungen in Österreich und Europa: Bestandsaufnahme und Blick nach vorn [Media ethics research in Austria and Europe: Taking stock and looking ahead]. / Eberwein, T; Diehl, S (Herausgeber:in); Eberwein, T (Herausgeber:in) et al.
Medien- und Kommunikationswissenschaft der Zukunft: Chancen, Potenziale, Herausforderungen. Wiesbaden: Springer VS., 2024. S. 211-231.Media accountability and its contribution to deliberative communication: Recent trends and current practices
Media accountability and its contribution to deliberative communication: Recent trends and current practices. / Kreutler, M; Eberwein, T; Fengler, S et al.
European media systems for deliberative communication: Risks and opportunities. London, New York: Routledge, 2024. S. 45-63.What is journalism’s contribution to deliberative communication and democracy?
What is journalism’s contribution to deliberative communication and democracy? / Berglez, P; Cìsarovà, Waschkovà; Krakovsky, C et al.
European Media Systems for Deliberative Communication: Risks and Opportunities. New York: Routledge, 2024. (64-81).How competencies of media users contribute to deliberative communication
How competencies of media users contribute to deliberative communication. / Gálik, S; Vrabec, N; Tolnaiová, Gáliková et al.
European Media Systems for Deliberative Communication. Risks and Opportunities. New York & London: Routledge, 2024. S. 98-116.The evolution of capabilities of monitoring mediascapes in 14 European countries
The evolution of capabilities of monitoring mediascapes in 14 European countries. / Lauk, E; Alonso, Oller; Peruško, Z et al.
Monitoring mediascapes: A premise of wisdom-based EU media governance. Tartu: Unknown Publisher, 2024. S. 45-79.Austria: Risks and opportunities related to media and journalism studies (2000–2020). Case study on the national research and monitoring capabilities.
Austria: Risks and opportunities related to media and journalism studies (2000–2020). Case study on the national research and monitoring capabilities. / Eberwein, T; Krakovsky, C; Oggolder, C.
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS1. Tartu: Mediadelcom, 2022. S. 2-33.Austria: Critical junctures in the media transformation process.
Austria: Critical junctures in the media transformation process. / Eberwein, T; Krakovsky, C; Oggolder, C et al.
Approaching deliberative communication: Studies on monitoring capability and on critical junctures of media development in 14 EU countries, CS2. Tartu: Mediadelcom, 2022. S. 2-36.
Research Papers
Austria: Bibliographical database of Austrian journalism and media research related to risks and opportunities for deliberative communication (2000–2020)
Austria: Bibliographical database of Austrian journalism and media research related to risks and opportunities for deliberative communication (2000–2020). / Eberwein, T; Krakovsky, C; Oggolder, C.
Tartu, 2023.
Lectures
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Bamberg
Ignorierte Ungleichheiten: Das Fallbeispiel Österreich
Krakovsky, C. (Speaker), Eberwein, T. (Speaker) & Oggolder, C. (Speaker)
9 Apr 2025 → 11 Apr 2025 -
Erfurt
Europas Mediensysteme am Scheideweg: Lehren aus einer Vergleichsstudie [Europe’s media systems at the crossroads: Lessons from a comparative study]
Krakovsky, C. (Speaker), Eberwein, T. (Speaker) & Oggolder, C. (Speaker)
13 May 2024 -
N/A
Media Monitoring als Chance für die nachhaltige Entwicklung von Mediensystemen: Das Beispiel Österreich [Media monitoring as an opportunity for sustainable media systems development: The case of Austria]
Eberwein, T. (Speaker), Krakovsky, C. ((Co-)Author) & Oggolder, C. ((Co-)Author)
22 Feb 2024
Popular Publications
Ein Menschenrecht für alle. Was Meinungsfreiheit bedeutet, haben wir Medien- und Kommunikationswissenschaftler Tobias Eberwein gefragt.
Ein Menschenrecht für alle. Was Meinungsfreiheit bedeutet, haben wir Medien- und Kommunikationswissenschaftler Tobias Eberwein gefragt. / Groier, M; Eberwein, T.
in: Die Presse am Sonntag / Die Presse Kinderzeitung, 18.09.2022.
Popular Talks
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Tartu
Mediadelcom recommendations address media governance
Harro-Loit, H. (Contributor), Eberwein, T. (Speaker), Avădani, I. (Contributor), Głowacki, M. (Contributor), Motal, J. (Contributor) & Kreutler, M. (Contributor)
11 Feb 2024 -
Tartu
Monitoring capability approach for dissemination: Recap of two recent conferences.
Harro-Loit, H. (Contributor), Eberwein, T. (Speaker), Glowacki, M. (Contributor) & Dobek-Ostrowska, B. (Contributor)
5 Dec 2022 -
Tartu
Observations in draft country case studies: Austria
Eberwein, T. (Speaker), Oggolder, C. (Speaker) & Krakovsky, C. (Speaker)
11 Apr 2022 -
Wien
Recapping MEDIAdelcom’s year 2021, with season’s greetings
Harro-Loit, H. (Contributor), Glowacki, M. (Contributor), Peruško, Z. (Contributor), Berglez, P. (Contributor) & Eberwein, T. (Speaker)
10 Dec 2021