12/19/2018

How Candy Placements in Films Influence Children’s Selection Behavior in Real-Life Shopping Scenarios – an Austrian Experimental Field Study

by Maren Beaufort

 

doi.org/10.1080/17482798.2018.1547776

In her article for the Journal of Children and Media CMC researcher Maren Beaufort discusses how product placement in films influences candy consumption and product selection in children (ages 3 - 9) based on a field study conducted by the author.